Please fill out the following form as detailed as possible. We will use this information as critical data to drive the branding and design for your project. 1Information 2General 3Target Market 4Competition5Challenges6Brand 7Content Name First Last Organization Name Email PhoneRole/titleFounder, Owner, PartnerC-LevelMarketing Director/ManagerSales Director/ManagerCustomer Service Director/ManagerAge of OrganizationEmployees<1011-2526-5051-100101-500501+Geographic FocusLocalRegionalNationalInternationalAverage Length of Program (to see change/make impact)< 1 Week1-4 Weeks4-8 Weeks8-12 weeks> 12 weeksNot SureAre you using a marketing automation platform? Yes No Unsure Which platform(s)? General Do you upsell or cross sell to your supporters?YesNoSomePlease describe your organization in a few sentences.Why was this organization created?What problem(s) does your organization solve?Describe your product(s) or service(s).How is your service offering different from others?What is your organization best at?What is your organization's mission? What are your most important goals?Prioritize your shareholders (owners, investors, customers, anyone with an interest) in order of importance.What is the ultimate goal of the website? (i.e To attract investors, bring more donations, inform your clients, inform the public? Etc.)How do you measure success?Where will you be in five years? In ten years?What is the most impactful aspect of your organization?What is the least impactful aspect of your organization?What values and beliefs unify your employees and drive their performance?What is the first and most important message your brand should communicate?Do you have a slogan or tagline that clearly describes what you offer in terms of benefits or services?What is missing from your current website? (If applicable) Target Audience Who are your target audiences primarily? Secondarily?Please describe your potential/desired audience. (Focus on their income, interests, gender, age, even type of computer they use, e.g., old with dialup account or newer with broadband.) What sort of supporters are you hoping to attract?How do you want to be perceived by your audience(s)?How do you currently market your product and services?What marketing mediums do you use and how much do you spend?Would you describe these marketing mediums as effective in reaching your core target audience? Competition Who is your competition? (5)Is there a competitor that you admire most? If so, why?What existing organization does what you do best?Why do your customers choose your product or service?How does your website compare to your major competitors’ sites? Challenges What are potential barriers to the success of your organization?What (if anything) is keeping your target audience from understanding your message and taking action?Do you analyze your website traffic?How many clients are in your database?Do you record every enquiry on your database even if it is not a sale?YesNoSome Brand When people think about your organization, what are the feelings and associations you want them to have? Are they unique? Can you “own” them?What is the relationship between your brand and your clients? How do they relate to your brand?What are the emotional benefits that only you deliver to your clients?What does your current logo communicate about your brand?If your brand was a grocery store, which grocery store would it be and why? Content Please list 5 other non-profit websites you like or admire. Be specific about what you like or don’t like.What text based content is available?What videography is available?What photography is available?Thank you for taking the time to complete this form, you have provided us with critical data to drive the branding and design for your marketing. If you did not complete the entire form, feel free to save your progress and finish it later by clicking the button below!
