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Ad Copy Affects Quality Score

By Ben Pettit / March 31, 2023

Ad copy is a crucial component of any Pay-Per-Click (PPC) campaign, and can directly impact your Quality Score, which is a metric used by Google to measure the relevance and quality of your ads and landing pages. Quality Score is important because it determines your ad placement and how much you pay per click. When it comes to ad copy, there are a few things to keep in mind. First, your ad copy should…

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SEO Builds Authoritative, Valuable Websites

By Ben Pettit / March 29, 2023

First, it’s important to understand that SEO stands for Search Engine Optimization. This means that it’s the process of making changes to a website to help it rank higher in search engine results pages (SERPs). The goal of SEO is to get more people to visit a website by making it easier to find through search engines like Google. When you use a search engine like Google, you type in a question or a…

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Negative Keywords Improve PPC Results

By Ben Pettit / March 27, 2023

One of the little-known facts about PPC ads is that negative keywords can play a crucial role in saving you money and maximizing the ROI of your PPC campaigns. Negative keywords are essentially a set of keywords that you specify to prevent your ads from appearing when those keywords are searched. Negative keywords ensure that your ad is displayed only to a relevant audience, which can increase the likelihood of clicks and conversions. Negative…

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