Using the best technologies available

Digital Advertising

Paid digital advertising is a great way to test the potential of your business model and the overall success of your marketing campaign. If we can help you achieve success with paid advertising, then all the other marketing channels in place will help you build your brand stronger while scaling sales at the same time.

Direct

We utilize a list of addresses and target individual buildings and spaces with display and video ads down to a radius of 20 feet. 

The best way to grow your company is to identify the most important target audience you want to bring on board. We help our clients reach new prospects like potential customers, partners, and distributors. Directly targeting this critical audience is the fastest way to grow.

Narrow

We use 3rd party data to find the exact right customers in the right places.

Using programmatic advertising, we show ads within the leading ad exchanges. Specifically tailoring these ads with over 25,000+ audience segments (job title, interests, frequent purchasers, etc.) from 90+ data providers.

We target the right person, in the right place, at the right time.

Broad

We buy keywords through platforms like Google Ads that closely match your product or service offering.

There are thousands of people searching every day for a company like yours. We filter through the noise to find the right keywords to bring you the most qualified business.

Reach A Wider Audience

Targeting Tactics

We run highly targeted paid search campaigns to drive a positive return on the ad spend & scale it safely from there.

Targeting

Great Ads Start With Great Creative

From eye-catching banner ads to storytelling videos, your creative is the most important part of your advertising. Often overlooked, your Google Ads copy can be the difference between authentic engagement or a missed opportunity.

Using machine-learning technology and advanced algorithms, we optimize your creative to be seen by as many people as possible. There can be no substitute for excellent creative and a comprehensive strategy for delivery.

We show your ads through connected TV (Apple TV, Roku, FireTV) mobile, display, social, YouTube, and more!

Industry leading partnerships with the best platforms and tools.

Where growth-oriented companies belong

Your marketing goals are about real-life opportunities.

FAQ's

What marketing strategies do you incorporate in your digital marketing?

We always explain to our clients that great marketing is never just one thing, it is a combination of many things. At STORY, we use programmatic advertising, Google Ads, SEO, retargeting, hyperlocal targeting, and industry-specific targeting techniques. Next year? Who knows! As the market changes, we change with it.

Is Google Ads programmatic advertising?

Technically, Google Ads can be considered a programmatic platform. But Google Ads only offers users ad placements on Google’s own ad inventory.  Through STORY's Programmatic buying network we buy through 40+ networks including Google.

How does programmatic advertising work?

In a nutshell, when a viewer lands on a website that uses programmatic advertising, it starts the automated bidding to serve an ad to this particular viewer. As your marketing agency, we use our DSP (demand side platform) to bid on the ad space. The seller of the ad space in the SSP (supply side platform) then analyses the user’s cookies to determine their interests, geography, demographics, and more, while automatically communicating that to our DSP. Because campaigns are created within your budget and targeting parameters, our DSP automatically bids on those ad placements in real time. Once the winning bid is chosen, the SSP displays your ad to the viewer on the website – all of this happening while a website page is being loaded.  

Do you do SEO?

Yes, we do SEO services. In our professional opinion, SEO is considered a marathon, not a sprint. We have specific strategies to combat that. See more on SEO here.

How often does your team communicate with its marketing clients?

We conduct a marketing meeting once a month with our clients. We go over budgets, previous month spend, goals for the upcoming months, any new marketing tactics we want to implement, or new products or services our clients might offer. At STORY, we are also always available by phone or email if you have questions. 

What is the minimum ad spend recommended when marketing my company with STORY?

When marketing with STORY, we do require a minimum ad spend. This is the minimum amount we feel that we can have to successfully market your company.  

How involved do I need to be with ad buying?

At STORY, we do all the ad buying for our clients. Prior to any media buying, we have specific processes to discovery who our client is, what their goals are, who their target audience is, and we have multiple meetings before launch. Because of this, we are confident in our ability to successfully do your ad buying for you.

What is a geofence?

A geofence is a virtual perimeter for a real-world geographical location. 

What is the minimum radius for targeting when using a hyperlocal strategy?

When implementing hyperlocal targeting within a campaign, we can create a geofence down to 20 feet around your coordinates or address. This allows us to market to an extremely specific target audience.  

Is programmatic advertising more effective than traditional advertising?

Many people suggest that programmatic advertising is the future of marketing. We agreeProgrammatic advertising is faster, more efficient, and cheaper than traditional marketing methods – so yes, we believe it is more effective.  

What is a display ad?

A display ad is a graphic advertising that you see on internet websites, apps, or other social media through banners or other formats made of text, images, flash, video and audio. The purpose of a display ad is to deliver general advertisement and brand messaging to site visitors based on their interests, geography, demographics, and more.  

What is programmatic advertising?

Programmatic advertising is an automated form of advertising where display ads, video ads, and audio ad placements are bought and sold digitally. These ads are programmed using 3rd and 1st party data. 

What is retargeting?

Retargeting is a type of online advertising that uses data from your website to re-engage leads who leave your site without converting. It is an effective strategy because, statistically, only an average of 2% of traffic converts on the first visit. Retargeting delivers strong results for increased brand awareness, website traffic, and conversion rates.  

What is hyperlocal targeting?

Hyperlocal targeting is a term used in digital marketing. It is the process of targeting prospective customers in a highly specific, geographically restricted area with a geofence. The purpose of hyperlocal targeting is to increase your qualified impressions and clicks by only showing your ad to the people who meet the criteria.  

How do you come up with marketing strategies specifically for my company?

This is a great question with an easy answer. We do our homework. We go through a discovery phase to figure out exactly who we are targeting, what your goals are, and we present everything to you before launch.

Do we need to sign a contract to do digital marketing with STORY?

Yes, we do require that you sign a marketing contract with STORY. In our opinion, marketing is a combination of strategies.

What is the marketing reporting like with STORY?

At STORY, we want to be transparent with you in every aspect – our reporting is no different. When marketing with us, you will have access to the STORY Analytics platformWe set this up for each client to see clearly what is going on in their marketing. Within Google Ads you can see keywords, ads, rankings, and moreWithin programmatic, you can see groups, campaigns, CTR, impressions, clicks and more. We also send monthly programmatic reports.