Google Ads Keyword Selection

Our team at STORY selects high-performing keywords that drive relevant traffic to your website. Here’s how we can help you choose the best keywords for your campaigns:

  1. Keyword Research: We start by conducting comprehensive keyword research to identify relevant keywords that are highly searched for by your target audience.
  2. Industry Analysis: We analyze your industry keywords to identify opportunities within our strategies. This helps us tailor your keyword selection to outperform competitors in your industry.
  3. Negative Keywords: We also identify negative keywords that are irrelevant to your business. By excluding these keywords from your campaigns, we ensure your ads are not shown to users who are unlikely to convert.

Why Selecting the Right Google Ads Keywords Matters:

  • Relevance: Selecting the right keywords ensures your ads are shown to users who are actively searching for products or services like yours.
  • Higher Quality Scores: Relevant keywords result in higher quality scores, which can lower your cost per click and improve your ad positions.
  • Better Conversion Rates: Relevant keywords drive highly targeted traffic to your website, increasing the chances of conversions.

Ready to improve your Google Ads campaigns with strategic keyword selection? Let STORY help you choose the right keywords that drive results. Contact us today to get started!