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Blog article featured image - How can I integrate email marketing with my overall marketing strategy?

How to Integrate Email Marketing With Your Marketing Plan

By Caroline Turner / December 9, 2024

Integrating your email marketing with your overall strategy is essential. When combined…

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Blog article featured image - What are the common mistakes to avoid in email marketing?

Email Marketing: Common Mistakes to Avoid

By Jonathan Tribble / December 6, 2024

Email marketing is a powerful tool that can drive engagement, nurture leads, and boost conversions. However, even seasoned marketers can fall into common traps that undermine their efforts. To ensure your campaigns reach their full potential, it’s crucial to recognize and avoid these pitfalls. In this guide, we’ll explore the most common mistakes in email marketing and provide actionable tips to help you sidestep them. Overlooking Audience Segmentation Leads to Irrelevance Sending the same…

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Blog article feature image - What role does automation play in email marketing?

The Power of Email Automation

By Caroline Turner / December 4, 2024

Standing out in your audience’s inbox requires more than just compelling content—it…

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