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Programmatic Advertising: Understanding the Basics, Benefits, and Best Practices.

By Ben Pettit / May 19, 2023

TL;DR: Programmatic advertising is a technology-driven approach to buying and selling digital advertising space in real-time. It allows advertisers to reach their target audience with greater precision and efficiency, using a variety of tools and platforms to bid on ad space and place ads in various formats. Programmatic advertising is highly data-driven and can be tailored to specific marketing goals, but also comes with potential risks and challenges that advertisers should be aware of.…

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Ben Pettit

Best Digital Marketing for B2B Using Programmatic Ads

By Ben Pettit / April 26, 2023

Tl:DR: B2B companies can use programmatic ads to reach their target audience with relevant and personalized messages, use account-based marketing to target high-value accounts, retarget users who have engaged with their brand, and measure and optimize their ad campaigns in real-time. Programmatic advertising aims to increase brand awareness, engagement, and conversion rates. Programmatic advertising is a form of digital advertising that uses automated technology to buy and optimize ad inventory in real-time. This type…

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SEO: Cost-Effective, Organic Traffic Generator

By Ben Pettit / April 7, 2023

First, it’s important to understand that digital marketing is a way to promote products or services online. There are many different digital marketing channels, including paid advertising, social media marketing, email marketing, and search engine optimization (SEO). Paid advertising, such as Google Ads or Facebook Ads, is a way to show ads to people who are searching for or interested in specific products or services. The advertiser pays for each click or impression on…

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