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SEO: Cost-Effective, Organic Traffic Generator

By Ben Pettit / April 7, 2023

First, it’s important to understand that digital marketing is a way to promote products or services online. There are many different digital marketing channels, including paid advertising, social media marketing, email marketing, and search engine optimization (SEO). Paid advertising, such as Google Ads or Facebook Ads, is a way to show ads to people who are searching for or interested in specific products or services. The advertiser pays for each click or impression on…

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Ad Copy Affects Quality Score

By Ben Pettit / March 31, 2023

Ad copy is a crucial component of any Pay-Per-Click (PPC) campaign, and can directly impact your Quality Score, which is a metric used by Google to measure the relevance and quality of your ads and landing pages. Quality Score is important because it determines your ad placement and how much you pay per click. When it comes to ad copy, there are a few things to keep in mind. First, your ad copy should…

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SEO Builds Authoritative, Valuable Websites

By Ben Pettit / March 29, 2023

First, it’s important to understand that SEO stands for Search Engine Optimization. This means that it’s the process of making changes to a website to help it rank higher in search engine results pages (SERPs). The goal of SEO is to get more people to visit a website by making it easier to find through search engines like Google. When you use a search engine like Google, you type in a question or a…

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