Blog

Why Marketing Matters and How to Use It

By Ben Pettit / December 4, 2020

Let’s say you have been growing your company at a strong clip for the past few years, but now you want to take it to the next level. You’ve read countless blogs on how simple and…

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STORY working with SESCO and TRS on COVID-19 messaging

By Ben Pettit / November 12, 2020

GREENVILLE, S.C. — Web design and digital marketing agency STORY will be leading the branding efforts for a joint effort to help curb COVID-19.

The STORY team is in the process of designing and developing a website and implementing strategies for their digital marketing for a partnership between Supermarket Environment Services Co. (SESCO) Thermal Resource Sales, Inc. (TRS).

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STORY hires Kaitlyn Ford as Executive Assistant

By Ben Pettit / September 25, 2020

GREENVILLE, S.C. —Greenville-based digital marketing agency, STORY, has hired Kaitlyn Ford as its new executive assistant.

A 2016 graduate of Stevenson University in Maryland, Ford earned her bachelor’s degree in business communications. She then went to work for Black Ankle Vineyards from January 2016 until November 2019. While there, she was responsible for planning, organizing, and executing all winery events as well as executing wine club-oriented events. Ford managed 20% of the company’s 3,200 wine club accounts and analyzed vendor options and materials in order to minimize waste and maximize profit for all aspects of the tasting room.

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