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Two Minutes with Ben Pettit, CEO of STORY

August 24, 2020

Ben Pettit may be the quintessential Upstate man. A Spartanburg native, he graduated from Anderson University and has worked in Greenville for the past 14 years — the majority of that as a business owner in the world of marketing and web design. For the past nine years, he has been the CEO of STORY, an agency that offers creative digital solutions to everyday business problems, and with a growing team of creative professionals, our work spans from the South East to the entire nation. He has answered our random questions showing an insight into his business acumen including his resourcefulness in getting off a desert island.

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Remarketing vs. Retargeting: What You Need to Know to Grow Your Online Business

September 30, 2019

  Every internet-using person has encountered both remarketing and retargeting strategies from many different companies continuously throughout a typical day on the internet. These are the “random” banner ads for that product you were just browsing for that pop up on websites such as Facebook and your favorite news site (retargeting), or the recurring email with information from a home goods store you get every day (remarketing). Though some of these ads appear random…

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Why Your Search Rankings Fall Flat

February 28, 2019

Ever wonder how a website gets ranked on Google?? Or, at least wanted an idea of how to be on the first page of search results?? Check out this excellent chart from Moz. SEO experts guess that there are about 200 different factors that play into search engine rankings. Google does not simply display arbitrary results for searches. Its search algorithm takes all of these ranking signals into account before presenting the results because…

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