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SEO is Crucial for Digital Marketing

By Ben Pettit / March 24, 2023

SEO stands for Search Engine Optimization, and it refers to the process of optimizing a website to improve its ranking on search engine results pages (SERPs). The goal of SEO is to increase the quantity and quality of organic (non-paid) traffic to a website from search engines. Why is organic traffic important? Organic traffic is important because it represents a group of people who are actively searching for something related to your business or…

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Jonathan Tribble

SEO Content Strategies: Utilizing the Hub and Spoke Model

By Ben Pettit / March 20, 2023

The Hub and Spoke content model is a powerful SEO strategy to optimize your website for search engines and improve user experience. This approach offers numerous benefits, including: Enhanced topical authority communication to search engines Better internal linking Targeting a wider range of keywords Improved information architecture Enhanced user experience Comprehensive customer journey support A Hub and Spoke model organizes your content by topic, making it easier for search engines and users to understand…

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Upstate Granite Solutions & STORY

By Ben Pettit / January 4, 2022

STORY is pleased to announce it has been retained for marketing services by Upstate Granite Solutions. Upstate Granite Solutions is a Granite and Fabrication company in Upstate, SC, known for its rock-solid service.  Their mission is to be the countertop solution by offering superior products that make luxury affordable. With over 800 full-scale slabs of stone that you can see, touch and feel, they are a one-stop shop with a simple process from your…

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