SEO Content Strategies: Utilizing the Hub and Spoke Model

March 20, 2023

March 20, 2023|Ben Pettit|

The Hub and Spoke content model is a powerful SEO strategy to optimize your website for search engines and improve user experience. This approach offers numerous benefits, including:

  1. Enhanced topical authority communication to search engines
  2. Better internal linking
  3. Targeting a wider range of keywords
  4. Improved information architecture
  5. Enhanced user experience
  6. Comprehensive customer journey support

A Hub and Spoke model organizes your content by topic, making it easier for search engines and users to understand the relationship between your content. The model is built on hubs, spokes, and links.

Hubs are central pages focusing on a general topic, providing an overview and briefly touching on more in-depth subtopics. Spokes are pages that delve into advanced concepts mentioned in the hub, offering detailed coverage. Links connect the hub with all its spokes and relevant spokes to one another, creating a cohesive structure.

The benefits of the Hub and Spoke model include improved topical authority, better internal linking, and targeting a broader range of keywords. It also enhances your site’s information architecture, and user experience, and supports the customer journey from beginning to end.

To create a Hub and Spoke model, follow these steps:

  1. Conduct a content inventory to determine which topics you’re already targeting and identify content that can be repurposed, updated, or trimmed.
  2. Define the main topics you want to target and establish hubs. Refer to your content inventory to identify suitable spokes or repurpose existing content.
  3. Fill content gaps by conducting competitor analysis to identify missing search intents.
  4. Strategically link your content, ensuring all hubs and spokes are interconnected.
    Include relevant calls-to-action (CTAs) throughout your Hub and Spoke model to guide users through the customer journey.

In conclusion, the Hub and Spoke model can address content organization issues, enhance search engine visibility, and improve user experience and conversion opportunities. By adopting this model, your brand can effectively communicate its expertise and provide seamless navigation for users throughout their customer journey.

Ben Pettit

Meet Ben Pettit, the friendly face behind STORY. As Founder and CEO, Ben brings his passion for entrepreneurship, creative strategy, and business development to every project he works on. He's helped hundreds of companies across the US and the world, working with clients as far away as Honduras, Italy, Germany, Poland, England, Ireland, Wales, and Romania. You might recognize Ben from his TV appearances, where he shares his marketing expertise with local audiences. He's also a prolific writer, with his thought leadership pieces read by audiences far and wide. And when he's not working with clients or writing, Ben loves sharing his marketing insights with college and university students as a guest speaker. So if you're looking for a marketing expert who's approachable, knowledgeable, and passionate, Ben Pettit is your guy and STORY your agency!
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