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SEO: Cost-Effective, Organic Traffic Generator

By Ben Pettit / April 7, 2023

First, it’s important to understand that digital marketing is a way to promote products or services online. There are many different digital marketing channels, including paid advertising, social media marketing, email marketing, and search engine optimization (SEO). Paid advertising, such as Google Ads or Facebook Ads, is a way to show ads to people who…

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SEO Builds Authoritative, Valuable Websites

By Ben Pettit / March 29, 2023

First, it’s important to understand that SEO stands for Search Engine Optimization. This means that it’s the process of making changes to a website to help it rank higher in search engine results pages (SERPs). The goal of SEO is to get more people to visit a website by making it easier to find through search engines like Google. When you use a search engine like Google, you type in a question or a…

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SEO is Crucial for Digital Marketing

By Ben Pettit / March 24, 2023

SEO stands for Search Engine Optimization, and it refers to the process of optimizing a website to improve its ranking on search engine results pages (SERPs). The goal of SEO is to increase the quantity and quality of organic (non-paid) traffic to a website from search engines. Why is organic traffic important? Organic traffic is important because it represents a group of people who are actively searching for something related to your business or…

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