First, it’s important to understand that digital marketing is a way to promote products or services online. There are many different digital marketing channels, including paid advertising, social media marketing, email marketing, and search engine optimization (SEO).
Paid advertising, such as Google Ads or Facebook Ads, is a way to show ads to people who are searching for or interested in specific products or services. The advertiser pays for each click or impression on their ad, which can add up quickly.
Now, let’s talk about SEO. SEO is the process of making changes to a website to help it rank higher in search engine results pages (SERPs). The goal of SEO is to get more people to visit a website by making it easier to find through search engines like Google.
One of the reasons why SEO can be more cost-effective than paid advertising is because you’re not paying for each click or impression. Instead, you’re investing in making your website better over time so that it ranks higher in search results. This means that you’ll get more organic traffic to your website without having to pay for it.
For example, let’s say you have a website that sells books. If you invest in SEO, you can work to improve your website’s content, structure, and technical performance so that it ranks higher in search results for keywords related to books. Over time, this can drive more organic traffic to your website, which can lead to more sales.
Paid advertising, on the other hand, can be expensive because you’re paying for each click or impression. This means that if you don’t get a lot of clicks or conversions from your ads, you may end up spending more money than you make in sales.
Overall, the key takeaway is that SEO can be more cost-effective than other digital marketing channels because you’re not paying for each click or impression. Instead, you’re investing in making your website better over time so that it ranks higher in search results and drives more organic traffic to your website.
TLDR: SEO can be more cost-effective than other digital marketing channels because you’re not paying for each click or impression. Instead, you’re investing in making your website better over time so that it ranks higher in search results and drives more organic traffic to your website.
