Redefining Client Relationships: Why We Said Goodbye to Our Account Management Department

At STORY, we’ve always been about evolution. We believe in constantly reassessing and recalibrating our approach to ensure we deliver the best possible service to our clients. This commitment to innovation and excellence led us to a bold decision: We’ve decided to eliminate our account management department.

Now, before you raise an eyebrow, let me explain.

  1. Direct Communication is Key: In the digital marketing world, clear communication is paramount. Having an account manager as an intermediary sometimes muddied the waters. By removing this layer, we’re ensuring our clients have direct access to the experts working on their campaigns. This fosters clearer communication, quicker decision-making, and a more streamlined process.
  2. Empowering Our Team: Our team members are experts in their respective fields, whether Web, Ads, SEO, Content, or Social. By removing the account management layer, we’re empowering them to take charge, communicate directly with clients, and own the results they deliver. This boosts their confidence and ensures that clients are always in the loop and can provide real-time feedback.
  3. Building Stronger Relationships: A strong, trusting relationship between the client and the agency is at the heart of every successful project. We’re fostering more authentic, transparent relationships by eliminating the account management role. Clients get to know the individuals working on their campaigns, leading to a deeper understanding and trust.
  4. Efficiency and Productivity: Without constantly relaying information through an account manager, our team can be more agile and responsive. This means faster turnaround times, quicker campaign adjustments, and improved efficiency.
  5. The Best 40: At STORY, we’ve always emphasized giving our “Best 40” – the best 40 hours of work each week. By streamlining our communication process, we’re ensuring that every hour is spent productively, leading to better results for our clients.

In Conclusion

Change is never easy, and this decision wasn’t made lightly. But at STORY, we’re committed to doing what’s best for our clients and our team. This new approach will lead to better communication, stronger relationships, and better results.

We’re excited about this new chapter and are confident that our clients will appreciate the direct access to our team of experts. As always, we’re here to answer questions and address concerns. Here’s to a brighter, more efficient future at STORY!


Ben Pettit

Meet Ben Pettit, the friendly face behind STORY. As Founder and CEO, Ben brings his passion for entrepreneurship, creative strategy, and business development to every project he works on. He's helped hundreds of companies across the US and the world, working with clients as far away as Honduras, Italy, Germany, Poland, England, Ireland, Wales, and Romania. You might recognize Ben from his TV appearances, where he shares his marketing expertise with local audiences. He's also a prolific writer, with his thought leadership pieces read by audiences far and wide. And when he's not working with clients or writing, Ben loves sharing his marketing insights with college and university students as a guest speaker. So if you're looking for a marketing expert who's approachable, knowledgeable, and passionate, Ben Pettit is your guy and STORY your agency!