/discovery Please fill out the following form as detailed as possible. We will use this information as critical data to drive the branding and design for your project. 1 Information 2 General 3 Target Market 4 Competition5 Challenges6 Brand 7 Design8 Content Name First Last Company NameEmail PhoneRole/titleFounder, Owner, PartnerC-LevelMarketing Director/ManagerSales Director/ManagerCustomer Service Director/ManagerOrganization TypePublicPrivateNon-ProfitOtherBusiness Life Cycle StageSeed: Business is a concept. Focused on creating a viable model and financing.Start-Up: Focused on establishing customer base and proving business model.Early Growth: Focused on infrastructure, talent acquisition, steady growth, and profitability.High Growth: Aggressive growth goals, potentially through expansion, partnerships, mergers & acquisitions.Mature: Focused on customer retention with conservative-to-moderate growth goals.Declining: Struggling to retain existing customer base, and attract new leads.Employees<1011-2526-5051-100101-500501+B2B or B2CB2BB2CBothGeographic FocusLocalRegionalNationalInternationalAverage Sales Cycle (lead to sale)< 1 Week1-4 Weeks4-8 Weeks8-12 weeks> 12 weeksNot SureAre you using a marketing automation platform?YesNoUnsureWhich platform(s)? Save and Continue Later General Annual Revenue< 100,000100k - 500k500k - 1M1M - 5M5M - 10M10M - 25M25M - 50M> 50MRevenue Growth (previous 12 months)Up more than 20%Up 10%-20%Up 10% or lessDown 10% or lessDown more than 10%Does not applyNot sureRevenue Goals (next 12 months)Conservative (< 5%)Moderately conservative (5% - 10%)Moderate (10% - 15%)Moderately aggressive (15% - 20%)Aggressive (> 20%)Not SureWhat is your average sales value per transaction?What is your Average Gross Profit % per transaction?Do you upsell or cross sell to your clients?YesNoSomePlease describe your organization in a few sentences.Why was this organization created?What problem(s) does your organization solve?Describe your product(s) or service(s).How is your product/service offering different from your competitors. What is your USP?What is your organization best at?What is your organization's mission? What are your most important goals?Prioritize your shareholders (owners, investors, customers, anyone with an interest) in order of importance.What is the ultimate business goal of the website? (i.e To attract investors, sell at a higher price, bring in more sales, weed out the wrong clients? Etc.)How do you measure success?Where will you be in five years? In ten years?What is the most profitable aspect of your business?What is the least profitable aspect of your business?What values and beliefs unify your employees and drive their performance?What is the first and most important message your brand should communicate?Do you have a slogan or tagline that clearly describes what you offer in terms of benefits or features?What is missing from your current website? (If applicable) Save and Continue Later Target Audience Who are your target audiences primarily? Secondarily?Please describe your potential/desired customers. (Focus on their income, interests, gender, age, even type of computer they use, e.g., old with dialup account or newer with broadband.) If your website is a business-to-business site, what sort of companies are you hoping to attract?How do you want to be perceived by your audience(s)?How do you currently market your product and services?What marketing mediums do you use and how much do you spend?Would you describe these marketing mediums as effective in reaching your core target market? Save and Continue Later Competition Who is your competition? (5)Is there a competitor that you admire most? If so, why?What existing organization does what you do best?What is your competitive advantage?Why do your customers choose your product or service?How does your website compare to your major competitors’ sites? Save and Continue Later Challenges What are potential barriers to the success of your organization?What (if anything) is keeping your target market from understanding your message and taking action?Do you analyze your website traffic?How many clients are in your database?Do you record every enquiry on your database even if it is not a sale?YesNoSome Save and Continue Later Brand When people think about your company or product, what are the feelings and associations you want them to have? Are they unique? Can you “own” them?What is the relationship between your brand and your consumer? How do they relate to your brand?What are the emotional benefits that only you deliver to your customers?What does your current logo communicate about your brand?If your brand was a car, which car would it be and why?If your brand was a grocery store, which grocery store would it be and why? Save and Continue Later Design Describe briefly any creative ideas you have for the website. Are there any specific colors or images you like?Please list 5 other websites you like or admire. Be specific about what you like or don’t like. Save and Continue Later Content What text based content is available?What photography is available?What videography is available?Thank you for taking the time to complete this form, you have provided us with critical data to drive the branding and design for your marketing. If you did not complete the entire form, feel free to save your progress and finish it later by clicking the button below! Save and Continue Later This iframe contains the logic required to handle Ajax powered Gravity Forms.