Digital Advertising

We always explain to our clients that great marketing is never just one thing, it is a combination of many things. At STORY, we use programmatic advertising, Google Ads, SEO, retargeting, hyperlocal targeting, and industry-specific targeting techniques. Next year? Who knows! As the market changes, we change with it.

Technically, Google Ads can be considered a programmatic platform. But Google Ads only offers users ad placements on Google’s own ad inventory.  Through STORY’s Programmatic buying network we buy through 40+ networks including Google.

In a nutshell, when a viewer lands on a website that uses programmatic advertising, it starts the automated bidding to serve an ad to this particular viewer. As your marketing agency, we use our DSP (demand side platform) to bid on the ad space. The seller of the ad space in the SSP (supply side platform) then analyses the user’s cookies to determine their interests, geography, demographics, and more, while automatically communicating that to our DSP. Because campaigns are created within your budget and targeting parameters, our DSP automatically bids on those ad placements in real time. Once the winning bid is chosen, the SSP displays your ad to the viewer on the website – all of this happening while a website page is being loaded.  

Yes, we do SEO services. In our professional opinion, SEO is considered a marathon, not a sprint. We have specific strategies to combat that. See more on SEO here.

We conduct a marketing meeting once a month with our clients. We go over budgets, previous month spend, goals for the upcoming months, any new marketing tactics we want to implement, or new products or services our clients might offer. At STORY, we are also always available by phone or email if you have questions. 

When marketing with STORY, we do require a minimum ad spend. This is the minimum amount we feel that we can have to successfully market your company.  

At STORY, we do all the ad buying for our clients. Prior to any media buying, we have specific processes to discovery who our client is, what their goals are, who their target audience is, and we have multiple meetings before launch. Because of this, we are confident in our ability to successfully do your ad buying for you.

A geofence is a virtual perimeter for a real-world geographical location. 

When implementing hyperlocal targeting within a campaign, we can create a geofence down to 20 feet around your coordinates or address. This allows us to market to an extremely specific target audience.  

Many people suggest that programmatic advertising is the future of marketing. We agree. Programmatic advertising is faster, more efficient, and cheaper than traditional marketing methods – so yes, we believe it is more effective.  

A display ad is a graphic advertising that you see on internet websites, apps, or other social media through banners or other formats made of text, images, flash, video and audio. The purpose of a display ad is to deliver general advertisement and brand messaging to site visitors based on their interests, geography, demographics, and more.  

Programmatic advertising is an automated form of advertising where display ads, video ads, and audio ad placements are bought and sold digitally. These ads are programmed using 3rd and 1st party data. 

Retargeting is a type of online advertising that uses data from your website to re-engage leads who leave your site without converting. It is an effective strategy because, statistically, only an average of 2% of traffic converts on the first visit. Retargeting delivers strong results for increased brand awareness, website traffic, and conversion rates.  

Hyperlocal targeting is a term used in digital marketing. It is the process of targeting prospective customers in a highly specific, geographically restricted area with a geofence. The purpose of hyperlocal targeting is to increase your qualified impressions and clicks by only showing your ad to the people who meet the criteria.  

This is a great question with an easy answer. We do our homework. We go through a discovery phase to figure out exactly who we are targeting, what your goals are, and we present everything to you before launch.

Yes, we do require that you sign a marketing contract with STORY. In our opinion, marketing is a combination of strategies.

At STORY, we want to be transparent with you in every aspect – our reporting is no different. When marketing with us, you will have access to the STORY Analytics platform. We set this up for each client to see clearly what is going on in their marketing. Within Google Ads you can see keywords, ads, rankings, and more. Within programmatic, you can see groups, campaigns, CTR, impressions, clicks and more. We also send monthly programmatic reports.