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Programmatic advertising has transformed the digital marketing landscape by automating the buying and selling of ad space. This guide will provide an in-depth look at what programmatic advertising is, how it works, and why it’s crucial for modern marketing strategies. What is Programmatic Advertising? Programmatic advertising is the automated process of buying and selling ad space using software and algorithms. Unlike traditional methods, which involve human negotiations and manual orders, programmatic advertising leverages technology…
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