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Key Differences Between B2B and B2C Marketing

By Jonathan Tribble / September 10, 2024

When it comes to advertising, the strategies employed for B2B (Business-to-Business) and B2C (Business-to-Consumer) campaigns can differ significantly. Understanding these differences is crucial for any marketer looking to maximize the effectiveness of their campaigns. In this article, we’ll explore the key distinctions between B2B and B2C advertising, highlighting strategic approaches that cater to each audience.…

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7 Programmatic Advertising Trends to Watch in 2024

By Jonathan Tribble / September 3, 2024

In the fast-paced world of digital marketing, keeping up with the latest…

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The Role of Data in Programmatic Advertising

By Jonathan Tribble / August 28, 2024

Data is the beating heart of programmatic advertising, driving every aspect from…

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