How to do Keyword Research for Google Ads: 8 Tips

By Story Marketing / August 9, 2024

Effective keyword research is the backbone of any successful Google Ads campaign….

How Effective Ad Copy Boosts Your Google Ads ROI

By Jonathan Tribble / August 7, 2024

Google Ads stands out as one of the most effective platforms for reaching potential customers. However, simply creating a Google Ads campaign isn’t enough to guarantee success. One of the most critical components of any Google Ads campaign is the ad copy. Well-crafted ad copy can significantly impact the performance of your ads, influencing click-through rates, conversion rates, and ultimately, your return on investment (ROI). Let’s explore the vital role ad copy plays in…