Latest Insights

Top 10 Biggest Google Ads Mistakes to Avoid

By Jonathan Tribble / July 30, 2024

Running a successful Google Ads campaign can be a game-changer for your business. However, common mistakes can significantly affect your results. Let’s dive into some frequent pitfalls and how to avoid them to maximize your campaign’s effectiveness. 1. Ignoring Keyword Match Types Many advertisers overlook the importance of keyword match types in Google Ads. Using broad match keywords without careful consideration can lead to irrelevant clicks and wasted budget. Ensure you understand and use…

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google ads expert typing on laptop

10 Best Practices for Setting Up a Google Ads Campaign

By Jonathan Tribble / July 23, 2024

Starting with Google Ads can seem overwhelming, but with the right steps, you can set up a successful campaign that drives traffic and conversions for your business. This guide will walk you through ten best practices for setting up a Google Ads campaign in a simple and easy-to-understand way. 1. Define Your Goals Before you start, it’s crucial to know what you want to achieve with your Google Ads campaign. Are you looking to…

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8 Tips to Boost Conversion Rates in Google Ads

By Caroline Turner / July 22, 2024

Achieving high conversion rates with Google Ads is required to maximize your…

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