Latest Insights

Tracking Your Google Ads ROI: A Comprehensive Guide

By Caroline Turner / August 5, 2024

Tracking the return on investment (ROI) of your Google Ads campaigns is crucial for understanding their effectiveness and ensuring you’re getting the best value for your advertising spend. Here’s a simple guide on how to track the ROI of your Google Ads campaigns. Set Clear Goals Before you can measure ROI, you need to establish clear goals for your campaigns. Are you aiming to increase sales, generate leads, or drive traffic to your website?…

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Top 10 Biggest Google Ads Mistakes to Avoid

By Jonathan Tribble / July 30, 2024

Running a successful Google Ads campaign can be a game-changer for your…

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google ads expert typing on laptop

10 Best Practices for Setting Up a Google Ads Campaign

By Jonathan Tribble / July 23, 2024

Starting with Google Ads can seem overwhelming, but with the right steps,…

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