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Negative keywords improve PPC results.

By Ben Pettit / March 27, 2023

One of the little-known facts about PPC ads is that negative keywords can play a crucial role in saving you money and maximizing the ROI of your PPC campaigns. Negative keywords are essentially a set of keywords that you specify to prevent your ads from appearing when those keywords are searched. Negative keywords ensure that your ad is displayed only to a relevant audience, which can increase the likelihood of clicks and conversions. Negative…

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SEO is crucial for digital marketing.

By Ben Pettit / March 24, 2023

SEO stands for Search Engine Optimization, and it refers to the process of optimizing a website to improve its ranking on search engine results pages (SERPs). The goal of SEO is to increase the quantity and quality of organic (non-paid) traffic to a website from search engines. Why is organic traffic important? Organic traffic is important because it represents a group of people who are actively searching for something related to your business or…

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A Comprehensive Guide to Programmatic Advertising

By Ben Pettit / March 19, 2023

A Comprehensive Guide to Programmatic Advertising: Understanding the Basics, Benefits, and Best Practices. Programmatic advertising refers to the use of technology and algorithms to buy and sell digital advertising space in real-time. It allows advertisers to reach their target audience with greater precision and efficiency by automating the process of buying and placing ads. One of the key benefits of programmatic advertising is its ability to target specific audiences based on a variety of…

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