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10 Best Practices for Setting Up a Google Ads Campaign

By Jonathan Tribble / July 23, 2024

Starting with Google Ads can seem overwhelming, but with the right steps, you can set up a successful campaign that drives traffic and conversions for your business. This guide will walk you through ten best practices for setting up a Google Ads campaign in a simple and easy-to-understand way. 1. Define Your Goals Before you start, it’s crucial to know what you want to achieve with your Google Ads campaign. Are you looking to…

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8 Tips to Boost Conversion Rates in Google Ads

By Caroline Turner / July 22, 2024

Achieving high conversion rates with Google Ads is required to maximize your return on investment (ROI) and ensures your campaigns are effective. Here’s a comprehensive guide to optimizing your Google Ads for better conversion rates: 1. Choose the Right Google Ads Keywords Begin with detailed keyword research. Focus on high-intent keywords that potential customers are likely to use when searching for your products or services. Use Google’s Keyword Planner to identify relevant keywords with…

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What are the Different Types of Google Ads Campaigns?

By Jonathan Tribble / July 19, 2024

Google Ads offers various campaign types to help you achieve different marketing goals. Knowing the unique features and best uses for each type can help you choose the right campaign for your business objectives. Here’s a breakdown of the different types of Google Ads campaigns and when to use each one. What are Google Ads Search Campaigns? Search campaigns involve text ads that appear on Google search results pages when users search for keywords…

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