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GREENVILLE, S.C. —Greenville-based digital marketing agency, STORY, has hired Kaitlyn Ford as its new executive assistant.
A 2016 graduate of Stevenson University in Maryland, Ford earned her bachelor’s degree in business communications. She then went to work for Black Ankle Vineyards from January 2016 until November 2019. While there, she was responsible for planning, organizing, and executing all winery events as well as executing wine club-oriented events. Ford managed 20% of the company’s 3,200 wine club accounts and analyzed vendor options and materials in order to minimize waste and maximize profit for all aspects of the tasting room.
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We always say a year is one for the history books, but 2020 is one of the history books. A global pandemic, coupled with a cratered economy, has left people with a downright lousy outlook.
For many business owners, the past few months have been about surviving as every metric, plan and rubric has been altered, thrown away, pulled out of the trash can, and re-altered again. However, what if you are ready to get out of this downturn? What if you want to start growing despite a pandemic?
Read MoreNow, let’s meet one of our Greenville neighbors, Ben Pettit.
How long have you been in the Greenville/Upstate area? Since I was two years old.
What is the most interesting fact about yourself? I thrive on moving fast. One semester, I took 23 hours of classes, which I thought was normal.
What is your background? I grew up in Spartanburg and went to high school in that area. Then, I hopped over to Anderson College, which became Anderson University right as I graduated and then settled. My wife and I have been in Greenville since 2011.
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