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On Point Security & Video Selects STORY as Agency of Record

By Caroline Turner / August 23, 2023

STORY is excited to announce its partnership with On Point Security and Video, a leading comprehensive security solutions provider. On Point Security and Video has built a stellar reputation for delivering top-notch security solutions, offering various services, including surveillance systems, access control, and alarm systems. Partnering with STORY will empower On Point Security and Video to leverage the digital landscape effectively as they strive to expand their reach. STORY, known for its expertise in…

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Programmatic Advertising: Understanding the Basics, Benefits, and Best Practices.

By Ben Pettit / May 19, 2023

TL;DR: Programmatic advertising is a technology-driven approach to buying and selling digital advertising space in real-time. It allows advertisers to reach their target audience with greater precision and efficiency, using a variety of tools and platforms to bid on ad space and place ads in various formats. Programmatic advertising is highly data-driven and can be tailored to specific marketing goals, but also comes with potential risks and challenges that advertisers should be aware of.…

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Ben Pettit

Best Digital Marketing for B2B Using Programmatic Ads

By Ben Pettit / April 26, 2023

Tl:DR: B2B companies can use programmatic ads to reach their target audience with relevant and personalized messages, use account-based marketing to target high-value accounts, retarget users who have engaged with their brand, and measure and optimize their ad campaigns in real-time. Programmatic advertising aims to increase brand awareness, engagement, and conversion rates. Programmatic advertising is a form of digital advertising that uses automated technology to buy and optimize ad inventory in real-time. This type…

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