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SEO Builds Authoritative, Valuable Websites

By Ben Pettit / March 29, 2023

First, it’s important to understand that SEO stands for Search Engine Optimization. This means that it’s the process of making changes to a website to help it rank higher in search engine results pages (SERPs). The goal of SEO is to get more people to visit a website by making it easier to find through search engines like Google. When you use a search engine like Google, you type in a question or a…

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Negative Keywords Improve PPC Results

By Ben Pettit / March 27, 2023

One of the little-known facts about PPC ads is that negative keywords can play a crucial role in saving you money and maximizing the ROI of your PPC campaigns. Negative keywords are essentially a set of keywords that you specify to prevent your ads from appearing when those keywords are searched. Negative keywords ensure that your ad is displayed only to a relevant audience, which can increase the likelihood of clicks and conversions. Negative…

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SEO is Crucial for Digital Marketing

By Ben Pettit / March 24, 2023

SEO stands for Search Engine Optimization, and it refers to the process of optimizing a website to improve its ranking on search engine results pages (SERPs). The goal of SEO is to increase the quantity and quality of organic (non-paid) traffic to a website from search engines. Why is organic traffic important? Organic traffic is important because it represents a group of people who are actively searching for something related to your business or…

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