Strategy & Planning

Every successful marketing endeavor begins with a meticulously crafted plan.

Three Components

What We Offer

Tailored for you

Strategy Plans

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Essentials Plan

Ideal for businesses that need a foundational strategy, this is included in every STORY engagement.

Includes a high-level marketing strategy backed by research, target audience identification, and essential campaign strategies.

The plan also covers core media channels, budgeting, and timelines for key media buys.

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Performance Plan

Best for businesses with a growing need for a more comprehensive strategy.

+ Marketing Strategy: In-depth market research, competitor analysis, comprehensive targeting, campaign tactics, and KPIs.

+ Media Plan: Expanded media strategy across multiple platforms, performance forecasting, and more percise budgeting recommendations.

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Master Blueprint Plan

Tailored for business requiring full-service strategic guidance.

+ Marketing Strategy: Full customized research, data-backed insights, multi-channel targeting, and growth strategies.

+ Media Plan: Cross-platform media recommendations with detailed projections and optimization strategies.

+ Communication Strategy: Complete communication strategy covering internal and external messaging, brand voice development, PR initiatives, and stakeholder engagement.Â