Programmatic Ads
Delivering digital ads to the right users at the optimal time using a blend of data, automation, and creativity.
What is programmatic advertising?
Programmatic advertising is a method of buying and placing online ads using advanced technology.
Here's How it Works:
Programmatic advertising goes beyond just Google Ads. It’s a data-driven way to place your ads across thousands of websites, apps, streaming platforms, and even digital billboards—all in real time. Instead of manually choosing ad placements, programmatic uses automation and targeting to reach the right audience based on their behaviors, interests, and location. This means your ads appear where they matter most, whether that’s on a news site, in a mobile app, or while someone is streaming their favorite show.
Types of programmatic ads
How we target your audience
with programmatic advertising
Geotargeting
Reach your audience with PinpointTM accuracy by tailoring your media buying to specific cities, neighborhoods, or a radius around a physical location.
1st Party
Connect with your existing audience in a meaningful way, delivering messages that align with their preferences, behaviors, and previous interactions with your brand.
3rd Party
Tap into a vast pool of external insights and demographics to identify and engage potential customers who align with your brand's objectives.
Audience Targeting Strategies
Retargeting
Show ads to those who have visited your website page(s).
Echo™
Reach new customers with modeled audiences that echo your existing traffic.
CRM Link™
Build direct relationships with current or prospective audiences using your 1st and 2nd party data.
Account Match™
Target using account-based marketing optimizing audiences down to companies, industries, seniority levels, and more.
Query™
Target people who have made a specific search query.
Rival Reach™
Target users who are interested in specific subjects & keywords including your competitors.
Pinpoint™
Focused hyper-local advertising, targeting buildings and homes in real-time.
BackTrack™
Show ads based on user location history data.
Blueprint™
Using 3rd party demographic data to target your audience from our over 100+ providers and 500k+ audience segments.
Pulse™
Target event attendees through various ad programs.
Direct Deals
Show ads directly on publisher and media giant sites.
CNN
Fox News
New York Times
Spotify
Gain Access To
Advertising on Millions of Apps and Websites
Programmatic Advertising: Brand Safety and Fraud Prevention
In programmatic advertising, protecting your brand from unsafe placements and fraudulent activities is more important than ever. As digital advertising continues to grow, maintaining brand safety and preventing fraud is essential to ensure your campaigns are effective and trustworthy. Let’s explore how you can safeguard your brand and prevent fraud in your programmatic ad campaigns while keeping your efforts aligned with your market. Establish Clear Brand Safety Guidelines The first step to protecting your…
7 Programmatic Advertising Trends to Watch in 2024
In the fast-paced world of digital marketing, keeping up with the latest trends in programmatic advertising is key to staying competitive. As technology advances and consumer habits change, new strategies and tools are on the rise to revolutionize how we do programmatic ads. Let’s explore some of the latest trends in programmatic advertising that you should be aware of. 1. AI and Machine Learning: The Smart Way to Advertise Artificial intelligence (AI) and machine…
Integrating Programmatic Advertising into Your Marketing Strategy
Integrating programmatic advertising with your overall marketing strategy is essential for achieving a cohesive and effective approach. By leveraging data-driven insights and automated ad buying, programmatic advertising can complement and enhance your existing marketing efforts. Here’s how you can seamlessly blend programmatic advertising into your broader marketing strategy: Aligning Goals and Objectives The first step to integrating programmatic advertising is ensuring that it aligns with your overall marketing goals and objectives. Whether your aim…
The Role of Data in Programmatic Advertising
Data is the beating heart of programmatic advertising, driving every aspect from targeting to optimization. Understanding how to harness this power can make your ad campaigns more effective and impactful. Let’s dive into the critical roles data plays in programmatic advertising and how you can leverage it to elevate your marketing efforts: Demystifying Your Audience Data transforms abstract audience concepts into detailed, actionable profiles. By analyzing demographic information, browsing habits, and purchase behaviors, you…
10 Ways to Target Specific Audiences with Programmatic Ads
Programmatic advertising offers precision in targeting specific audiences. By leveraging data and advanced algorithms, you can reach the right people at the right time with tailored messages. Here’s how to effectively target specific audiences with programmatic ads: 1. Utilize First-Party Data Your first-party data is gold. This data, collected directly from your customers and website visitors, provides deep insights into your audience’s behavior, preferences, and demographics. Use this data to create custom audience segments.…
Overcoming Challenges in Programmatic Advertising – 8 Solutions
Programmatic ads have revolutionized the digital advertising landscape by automating the buying and selling of ad space. This technology enables advertisers to reach their target audience more efficiently and effectively. However, like any advanced technology, programmatic advertising comes with its own set of challenges. In this blog, we’ll explore some of the most common challenges in programmatic advertising and provide strategies to overcome them, ensuring your campaigns are successful. 1. Lack of Transparency One…
10 Strategies to Boost Your Programmatic Ad Campaigns
Programmatic advertising can seem like a complex world of algorithms, bidding wars, and real-time analytics. In this guide, we’ll dive into ten beginner strategies to get the most out of your programmatic ad efforts. Let’s get started! 1. Understand Your Audience Before you start thinking about launching a campaign, you need to know who you’re targeting. Dive deep into demographic data, interests, and behaviors. Understanding your audience will help you tailor your ads more…
A Beginner’s Guide to Measuring Success: Programmatic Advertising
Evaluating Success with Data-Driven Insights Measuring the effectiveness of programmatic advertising is crucial for understanding how well your campaigns are performing and ensuring that you are getting the best return on investment (ROI). Here are some key strategies and metrics to help you evaluate the success of your programmatic advertising efforts. Set Clear Goals and KPIs Before you can measure the effectiveness of your programmatic advertising, you need to establish clear goals and key…
Understanding Programmatic Advertising: A Comprehensive Guide
Programmatic advertising has transformed the digital marketing landscape by automating the buying and selling of ad space. This guide will provide an in-depth look at what programmatic advertising is, how it works, and why it’s crucial for modern marketing strategies. What is Programmatic Advertising? Programmatic advertising is the automated process of buying and selling ad space using software and algorithms. Unlike traditional methods, which involve human negotiations and manual orders, programmatic advertising leverages technology…
Programmatic Advertising: Understanding the Basics, Benefits, and Best Practices.
TL;DR: Programmatic advertising is a technology-driven approach to buying and selling digital advertising space in real-time. It allows advertisers to reach their target audience with greater precision and efficiency, using a variety of tools and platforms to bid on ad space and place ads in various formats. Programmatic advertising is highly data-driven and can be tailored to specific marketing goals, but also comes with potential risks and challenges that advertisers should be aware of.…
Best Digital Marketing for B2B Using Programmatic Ads
Tl:DR: B2B companies can use programmatic ads to reach their target audience with relevant and personalized messages, use account-based marketing to target high-value accounts, retarget users who have engaged with their brand, and measure and optimize their ad campaigns in real-time. Programmatic advertising aims to increase brand awareness, engagement, and conversion rates. Programmatic advertising is a form of digital advertising that uses automated technology to buy and optimize ad inventory in real-time. This type…
Don’t Eat That Cookie
If Joanna Gaines makes it, I probably need it. That is at least the lesson that advertisers, marketers, and data miners have learned from my internet shopping habits over the past few years thanks to cookies, and I’m not talking about Chips Ahoy. What I am referring to are the little windows that you have invariably seen pop up on almost every website you have visited in the past 18 months. Many of them…
