Programmatic Ads

Delivering digital ads to the right users at the optimal time using a blend of data, automation, and creativity.

What is programmatic advertising?

Programmatic advertising is a method of buying and placing online ads using advanced technology.

Here's How it Works:
Programmatic advertising goes beyond just Google Ads. It’s a data-driven way to place your ads across thousands of websites, apps, streaming platforms, and even digital billboards—all in real time. Instead of manually choosing ad placements, programmatic uses automation and targeting to reach the right audience based on their behaviors, interests, and location. This means your ads appear where they matter most, whether that’s on a news site, in a mobile app, or while someone is streaming their favorite show.

Types of programmatic ads

Display Ads

Visual ads that appear as banners, images, or videos on websites and apps, often in designated ad spaces.

Video Ads

Promotional video ads that appears on websites or within other online content.

Connected TV Ads (CTV)

Ads shown on internet-connected TVs and streaming devices, like Apple TV, Roku, and Amazon Fire TV.

Native Ads

Ads designed to blend seamlessly with the content of a website or app, making them appear as a natural part of the user experience.

Digital Out-Of-Home

Digital ads displayed on screens in high-traffic public spaces, such as digital billboards and transit screens.

Audio Ads

Ads delivered through audio format, such as audiobooks, streaming music services, or podcasts.

How we target your audience
with programmatic advertising

Geotargeting

Reach your audience with Pinpoint^TM accuracy by tailoring your media buying to specific cities, neighborhoods, or a radius around a physical location.

1st Party

Connect with your existing audience in a meaningful way, delivering messages that align with their preferences, behaviors, and previous interactions with your brand.

3rd Party

Tap into a vast pool of external insights and demographics to identify and engage potential customers who align with your brand's objectives.

View All 11 Targeting Strategies

Audience Targeting Strategies

Retargeting

Show ads to those who have visited your website page(s).

Echo™

Reach new customers with modeled audiences that echo your existing traffic.

CRM Link™

Build direct relationships with current or prospective audiences using your 1st and 2nd party data.

Account Match™

Target using account-based marketing optimizing audiences down to companies, industries, seniority levels, and more.

Query™

Target people who have made a specific search query.

Rival Reach™

Target users who are interested in specific subjects & keywords including your competitors.

Pinpoint™

Focused hyper-local advertising, targeting buildings and homes in real-time.

BackTrack™

Show ads based on user location history data.

Blueprint™

Using 3rd party demographic data to target your audience from our over 100+ providers and 500k+ audience segments.

Pulse™

Target event attendees through various ad programs.

Direct Deals

Show ads directly on publisher and media giant sites.

CNN

Fox News

New York Times

Spotify

Gain Access To

Advertising on Millions of Apps and Websites

Get Started →

“As the Communications Coordinator at my firm, I work closely with STORY on our website and marketing efforts and cannot say enough good things about them.”

Ashley, Bunnell Lammons Engineering