3rd-Party Targeting

← All Services
person on laptop viewing programmatic ads shown using third party data

Third-Party Data: Still Valuable, But Changing

For years, third-party data has been a key tool in programmatic advertising, helping brands refine audience targeting, expand reach, and improve campaign performance. However, with increasing privacy regulations and the phaseout of third-party cookies, the role of third-party data is evolving.

While changes are coming, third-party data is still a valuable resource—especially when used alongside first-party data to enhance audience insights, improve targeting strategies, and drive results.

How 3rd-Party Data Still Adds Value

  • Reach Beyond Your Existing Audience – Identify and engage new, relevant users.
  • Enhance Audience Targeting – Combine third-party insights with first-party data for a more complete picture.
  • Improve Campaign Performance – Layer multiple data sources to refine your strategy and maximize efficiency.

Future-Proof Your Programmatic Strategy

As the industry shifts toward privacy-first solutions, brands that adapt their data strategies will stay ahead. We can help you navigate these changes and build a strong, future-proof audience strategy. Let’s talk.