What is Programmatic Advertising?
Programmatic advertising is a method of buying and placing online ads using advanced technology.
Here's How it Works:
Imagine you have a store and you want to show ads to people who might be interested in your products. Instead of manually selecting where and when to place ads, programmatic advertising uses software to automate this process, showing your ads to the right people at the right time and ensuring they see your message when they’re most likely to be interested.
Types of Programmatic Ads
Display Ads
Visual ads that appear as banners, images, or videos on websites and apps, often in designated ad spaces.
Video Ads
Promotional video ads that appears on websites or within other online content.
Connected TV Ads (CTV)
Ads shown on internet-connected TVs and streaming devices, like Apple TV, Roku, and Amazon Fire TV.
Native Ads
Ads designed to blend seamlessly with the content of a website or app, making them appear as a natural part of the user experience.
Digital Out-Of-Home
Digital ads displayed on screens in high-traffic public spaces, such as digital billboards and transit screens.
Audio Ads
Ads delivered through audio format, such as audiobooks, streaming music services, or podcasts.
How We Target Your Audience
with Programmatic Advertising
Geotargeting
Reach your audience with PinpointTM accuracy by tailoring your media buying to specific cities, neighborhoods, or a radius around a physical location.
1st Party
Connect with your existing audience in a meaningful way, delivering messages that align with their preferences, behaviors, and previous interactions with your brand.
3rd Party
Tap into a vast pool of external insights and demographics to identify and engage potential customers who align with your brand's objectives.
Gain Access To
Advertising on Millions of Apps and Websites
Programmatic Advertising: Brand Safety and Fraud Prevention
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