Latest Insights
Every internet-using person has encountered both remarketing and retargeting strategies from many different companies continuously throughout a typical day on the internet. These are the “random” banner ads for that product you were just browsing for that pop up on websites such as Facebook and your favorite news site (retargeting), or the recurring email with information from a home goods store you get every day (remarketing). Though some of these ads appear random…
Read More →
Ever wonder how a website gets ranked on Google?? Or, at least wanted an idea of how to be on the first page of search results?? Check out this excellent chart from Moz. SEO experts guess that there are about 200 different factors that play into search engine rankings. Google does not simply display arbitrary results for searches. Its search algorithm takes all of these ranking signals into account before presenting the results because…
Read More →
Humans are visual beings. Our brains process visual information 60,000 times faster than they can decode text. Since we are limited in the amount of information we can process at once, it is easy to see why visual information takes priority in our brains over textual information, since it is so much more easily processed. Visual content makes up 93% of all human communication. So, what does this have to do with web design?…
Read More →
