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Why Your Search Rankings Fall Flat

By Ben Pettit / February 28, 2019

Ever wonder how a website gets ranked on Google?? Or, at least wanted an idea of how to be on the first page of search results?? Check out this excellent chart from Moz. SEO experts guess that there are about 200 different factors that play into search engine rankings. Google does not simply display arbitrary results for searches. Its search algorithm takes all of these ranking signals into account before presenting the results because…

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Stock Photography or Real Photography?

By Ben Pettit / January 3, 2019

Humans are visual beings. Our brains process visual information 60,000 times faster than they can decode text. Since we are limited in the amount of information we can process at once, it is easy to see why visual information takes priority in our brains over textual information, since it is so much more easily processed. Visual content makes up 93% of all human communication. So, what does this have to do with web design?…

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6 Reasons Your Website Scares Away Job Candidates

By Ben Pettit / October 25, 2018

Everyone knows a great website design and social media profile will help retain new customer attention. But what does your website and social media profile say to job candidates? Customers may be the focus of your business, but your employees can completely change the way you operate. Have you ever searched for a possible new hire on Google?  Job candidates will probably return the favor. The research most perform on a new business is…

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