B2B Marketing Stack: Building Your Technology Infrastructure

# B2B Marketing Stack: Building Your Technology Infrastructure

Your marketing technology stack is the foundation of your B2B marketing success. The right tools enable automation, personalization, and measurement that drives results. But with thousands of options available, building your stack can be overwhelming.

This guide will help you build a B2B marketing stack that supports your goals.

## Understanding Marketing Stacks

### Core Components

**1. CRM:**
– HubSpot
– Salesforce
– Pipedrive

**2. Marketing Automation:**
– Marketo
– HubSpot
– ActiveCampaign

**3. Analytics:**
– Google Analytics
– Amplitude
– Mixpanel

## Building Your Stack

### Essential Tools

**Must-Haves:**
– CRM
– Email marketing
– Analytics
– Landing pages

### Advanced Tools

**Nice-to-Haves:**
– ABM platform
– Personalization engine
– Predictive analytics

## Stack Integration

### Connections

**Key Integrations:**
– CRM ↔ Marketing Automation
– Analytics ↔ CRM
– Advertising ↔ Analytics

## Conclusion

Build your stack based on your needs and budget. Start simple and add as you scale.

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**Need help building your stack?** At Story Agency, we help companies in the Southeast build marketing technology stacks. [Schedule a consultation](/contact) to learn more.