Web Design Optimization: What is A/B Testing?

By Jonathan Tribble / November 13, 2024

Having a website that not only looks good but also performs exceptionally is crucial for businesses. One of the most effective ways to refine your website design and boost user engagement is through A/B testing. This powerful tool allows you to make data-driven decisions that can lead to increased conversions and a better user experience. What is A/B Testing? A/B testing, also known as split testing, is a method of comparing two versions of…