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One of the little-known facts about PPC ads is that negative keywords can play a crucial role in saving you money and maximizing the ROI of your PPC campaigns. Negative keywords are essentially a set of keywords that you specify to prevent your ads from appearing when those keywords are searched. Negative keywords ensure that your ad is displayed only to a relevant audience, which can increase the likelihood of clicks and conversions. Negative…
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STORY is pleased to announce it has been retained for marketing services by Upstate Granite Solutions. Upstate Granite Solutions is a Granite and Fabrication company in Upstate, SC, known for its rock-solid service. Their mission is to be the countertop solution by offering superior products that make luxury affordable. With over 800 full-scale slabs of stone that you can see, touch and feel, they are a one-stop shop with a simple process from your…
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If Joanna Gaines makes it, I probably need it. That is at least the lesson that advertisers, marketers, and data miners have learned from my internet shopping habits over the past few years thanks to cookies, and I’m not talking about Chips Ahoy. What I am referring to are the little windows that you have invariably seen pop up on almost every website you have visited in the past 18 months. Many of them…
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