Latest Insights

STORY working with SESCO and TRS on COVID-19 messaging

By Ben Pettit / November 12, 2020

GREENVILLE, S.C. — Web design and digital marketing agency STORY will be leading the branding efforts for a joint effort to help curb COVID-19.

The STORY team is in the process of designing and developing a website and implementing strategies for their digital marketing for a partnership between Supermarket Environment Services Co. (SESCO) Thermal Resource Sales, Inc. (TRS).

Read More

The Greenville Story of Ben Pettit

By Ben Pettit / September 2, 2020

Now, let’s meet one of our Greenville neighbors, Ben Pettit.

How long have you been in the Greenville/Upstate area? Since I was two years old.

What is the most interesting fact about yourself? I thrive on moving fast. One semester, I took 23 hours of classes, which I thought was normal.

What is your background? I grew up in Spartanburg and went to high school in that area. Then, I hopped over to Anderson College, which became Anderson University right as I graduated and then settled. My wife and I have been in Greenville since 2011.

Read More

Remarketing vs. Retargeting: What You Need to Know to Grow Your Online Business

By Ben Pettit / September 30, 2019

  Every internet-using person has encountered both remarketing and retargeting strategies from many different companies continuously throughout a typical day on the internet. These are the “random” banner ads for that product you were just browsing for that pop up on websites such as Facebook and your favorite news site (retargeting), or the recurring email with information from a home goods store you get every day (remarketing). Though some of these ads appear random…

Read More