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LinkedIn Sales Navigator vs Standard Search: Which One Actually Works for B2B in 2026 If you are serious about B2B lead generation on LinkedIn, you have probably asked yourself this question: Is Sales Navigator worth the investment, or can I get results with free search? It is a fair question. Sales Navigator costs $79.99 per month for a Professional plan, or $99.99 for Professional+ (which includes InMail credits and unlimited profile views). That is…
LinkedIn has emerged as the powerhouse platform for B2B advertising, offering opportunities to connect with decision-makers, build brand authority, and drive meaningful engagement. But to truly leverage LinkedIn’s potential, you need a well-thought-out strategy that goes beyond simply running ads. In this blog, we’ll explore how to use LinkedIn effectively for B2B advertising and provide actionable tips to maximize your results. 1. Define Your Audience with Precision One of LinkedIn’s greatest strengths lies in…
In the competitive world of B2B marketing, selecting the right advertising formats can make a significant difference in reaching your target audience and achieving your business goals. B2B advertising requires formats that cater to a more discerning, information-seeking audience. In this blog article, we’ll explore the most effective B2B advertising formats and how you can use them to drive results. Sponsored Content Sponsored content is a powerful B2B advertising format that allows you to…