Latest Insights

In Google Ads

6 Tips to Boost Lead Generation with Google Ads

By Jonathan Tribble / July 11, 2024

In digital advertising, understanding the intent behind user searches is crucial. Google…

Read More →

Google Ads Copy Affects Quality Score

By Ben Pettit / March 31, 2023

Ad copy is a crucial component of any Pay-Per-Click (PPC) campaign, and can directly impact your Quality Score, which is a metric used by Google to measure the relevance and quality of your ads and landing pages. Quality Score is important because it determines your ad placement and how much you pay per click. When it comes to ad copy, there are a few things to keep in mind. First, your ad copy should…

Read More →

How to Use Negative Keywords to Improve PPC Results

By Ben Pettit / March 27, 2023

One of the little-known facts about PPC ads is that negative keywords…

Read More →