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Programmatic advertising can seem like a complex world of algorithms, bidding wars, and real-time analytics. In this guide, we’ll dive into ten beginner strategies to get the most out of your programmatic ad efforts. Let’s get started! 1. Understand Your Audience Before you start thinking about launching a campaign, you need to know who you’re targeting. Dive deep into demographic data, interests, and behaviors. Understanding your audience will help you tailor your ads more…
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In digital advertising, understanding the intent behind user searches is crucial. Google…
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We are excited to reveal our latest collaboration with KATANA Safety, a pioneering force in the field of lone worker safety solutions. This collaboration is fueled by our shared commitment to enhancing the safety and well-being of employees across various industries, particularly in healthcare and social services where lone workers often find themselves in vulnerable situations. Safety Solutions Meet Strategic Digital Expertise The team at KATANA Safety are innovators in personal safety technology. Their…
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