Latest Insights
SEO stands for Search Engine Optimization, and it refers to the process of optimizing a website to improve its ranking on search engine results pages (SERPs). The goal of SEO is to increase the quantity and quality of organic (non-paid) traffic to a website from search engines. Why is organic traffic important? Organic traffic is important because it represents a group of people who are actively searching for something related to your business or…
Read More
The Hub and Spoke content model is a powerful SEO strategy to optimize your website for search engines and improve user experience. This approach offers numerous benefits, including: Enhanced topical authority communication to search engines Better internal linking Targeting a wider range of keywords Improved information architecture Enhanced user experience Comprehensive customer journey support A Hub and Spoke model organizes your content by topic, making it easier for search engines and users to understand…
Read More
STORY is pleased to announce it has been retained for marketing services by Upstate Granite Solutions. Upstate Granite Solutions is a Granite and Fabrication company in Upstate, SC, known for its rock-solid service. Their mission is to be the countertop solution by offering superior products that make luxury affordable. With over 800 full-scale slabs of stone that you can see, touch and feel, they are a one-stop shop with a simple process from your…
Read More