Latest Insights

Element Smart Control Systems & STORY

By Ben Pettit / November 11, 2021

STORY is pleased to announce it has been retained for marketing services by Element Smart Control Systems. Element Smart Control Systems is a home automation company. Their team is made up of home automation and audiovisual experts who are committed to bringing their clients’ visions to life. Their goal is to make the home automation process simple and easy for builders, contractors, and homeowners. Element’s home services include full-home automation, audio, home theater, video,…

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Don’t Eat That Cookie

By Ben Pettit / June 14, 2021

If Joanna Gaines makes it, I probably need it.  That is at least the lesson that advertisers, marketers, and data miners have learned from my internet shopping habits over the past few years thanks to cookies, and I’m not talking about Chips Ahoy.  What I am referring to are the little windows that you have invariably seen pop up on almost every website you have visited in the past 18 months. Many of them…

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STORY hires Taylor McLamb as Marketing Associate

By Ben Pettit / June 7, 2021

STORY hires Taylor McLamb, Marketing Associate Taylor McLamb has been hired by STORY, a marketing company serving the Southeast, as a Marketing Associate. “She has extensive experience in digital creation and working with people,” said Ben Pettit, founder and CEO of STORY. “That will make her an excellent addition to our team.” McLamb earned a bachelor’s degree in Early Education from Francis Marion University in 2015. While working as a teacher at Florence One…

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