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In Programmatic

Programmatic Advertising: Understanding the Basics, Benefits, and Best Practices.

By Ben Pettit / May 19, 2023

TL;DR: Programmatic advertising is a technology-driven approach to buying and selling digital…

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Ben Pettit

Best Digital Marketing for B2B Using Programmatic Ads

By Ben Pettit / April 26, 2023

Tl:DR: B2B companies can use programmatic ads to reach their target audience…

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Don’t Eat That Cookie

By Ben Pettit / June 14, 2021

If Joanna Gaines makes it, I probably need it.  That is at least the lesson that advertisers, marketers, and data miners have learned from my internet shopping habits over the past few years thanks to cookies, and I’m not talking about Chips Ahoy.  What I am referring to are the little windows that you have invariably seen pop up on almost every website you have visited in the past 18 months. Many of them…

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