Latest Insights

10 Strategies to Improve User Experience (UX)

By Jonathan Tribble / October 25, 2024

User experience (UX) has become one of the most critical aspects of web design, influencing everything from customer satisfaction to conversion rates. A well-optimized UX leads to better engagement, longer site visits, and, ultimately, more business. Improving your website’s UX isn’t just about looking good; it’s about understanding user behavior, anticipating needs, and delivering a seamless journey from start to finish. Let’s dive into actionable strategies to enhance UX on your website. 1. Simplify…

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SEO Builds Authoritative, Valuable Websites

By Ben Pettit / March 29, 2023

First, it’s important to understand that SEO stands for Search Engine Optimization. This means that it’s the process of making changes to a website to help it rank higher in search engine results pages (SERPs). The goal of SEO is to get more people to visit a website by making it easier to find through search engines like Google. When you use a search engine like Google, you type in a question or a…

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Upstate Granite Solutions & STORY

By Ben Pettit / January 4, 2022

STORY is pleased to announce it has been retained for marketing services by Upstate Granite Solutions. Upstate Granite Solutions is a Granite and Fabrication company in Upstate, SC, known for its rock-solid service.  Their mission is to be the countertop solution by offering superior products that make luxury affordable. With over 800 full-scale slabs of stone that you can see, touch and feel, they are a one-stop shop with a simple process from your…

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