SEO stands for Search Engine Optimization. It is the process of optimizing your site to rank higher on search engines.
Currently, Google uses over 200 ranking factors. These factors allow the various search engines’ algorithms to find and rank sites based on the authority and relevance of the pages searched for. As commonly noted, Google constantly strives to recommend the highly relevant answers from the most trustworthy and authoritative sources in a highly appropriate format for the users.
Achieving SEO success is as simple as creating and optimizing your content to be the most relevant result for the specific user keywords and queries. Moreover, your site should come across as a trustworthy and high-authority source. You can find guides online teaching beginners SEO fundamentals.