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Video content has become the dominant form of media consumption, with billions of hours watched daily across platforms. For advertisers, this shift presents an unprecedented opportunity: video advertising in programmatic campaigns. By integrating video into your programmatic strategy, you can significantly enhance engagement, brand recall, and conversion rates. In this guide, we’ll explore how video advertising works within programmatic campaigns and how to leverage it effectively for your business. Why Video Advertising Matters in…
Story Marketing Announces New Partnership with Orange Sky Student Travel Greenville, SC — Story Marketing, a media-first digital marketing agency, announced today that it has been retained by Orange Sky Student Travel to lead a comprehensive digital marketing and website initiative designed to support the company’s next phase of growth. As part of the engagement, Story Marketing will develop and manage a full-funnel strategy including paid search, programmatic display and video advertising, connected TV…
Story Marketing Announces New Partnership with Colite Technologies Greenville, SC – Story Marketing is pleased to announce a new partnership with Colite Technologies, a leading provider of commercial solar energy solutions. Colite has selected Story Marketing as its marketing partner to support brand visibility, lead generation, and long-term growth across digital channels. As part of this engagement, Story Marketing will lead a full-funnel digital strategy that includes organic SEO, paid search, programmatic display and…