# Marketing and Sales Alignment: Bridging the Gap for B2B Success
One of the biggest challenges in B2B marketing is the gap between marketing and sales. When marketing and sales are misaligned, leads are wasted, revenue suffers, and everyone becomes frustrated.
This guide will help you bridge the marketing-sales gap and drive more revenue.
## Understanding the Gap
### The Problem
**Common Issues:**
– Marketing generates leads sales ignores
– Sales complains about lead quality
– No agreed-upon definition of a qualified lead
### The Solution
**Alignment Strategies:**
– Shared goals and metrics
– Clear lead definitions
– Regular communication
## Building Alignment
### Shared Definitions
**Define Your Leads:**
– MQL: Marketing Qualified Lead
– SQL: Sales Qualified Lead
– agreed criteria for each
### Regular Communication
**Best Practices:**
– Weekly syncs
– Shared dashboards
– Feedback loops
## Conclusion
Marketing-sales alignment requires ongoing effort. Invest in the relationship and revenue will follow.
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**Ready to align your teams?** At Story Agency, we help companies in the Southeast align marketing and sales. [Schedule a consultation](/contact) to learn more.
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