B2B Marketing Trends 2026: What Driving the Industry Forward

February 20, 2026|Ben Pettit

# B2B Marketing Trends 2026: What is Driving the Industry Forward

The B2B marketing landscape is constantly evolving. Staying ahead of trends is essential for maintaining competitive advantage. Here is what is driving the industry in 2026.

## Key Trends

### AI and Automation

**What is Happening:**
– AI-powered personalization
– Automated content creation
– Predictive analytics

### Account-Based Marketing

**What is Happening:**
– ABM at scale
– Personalized ABM
– ABM measurement

### First-Party Data

**What is Happening:**
– Cookie deprecation
– Data collection strategies
– Privacy compliance

## What This Means for You

**Action Items:**
– Invest in AI tools
– Build first-party data
– Focus on ABM

## Conclusion

The future belongs to those who adapt. Stay ahead of these trends.

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**Ready to embrace these trends?** At Story Agency, we help companies in the Southeast stay ahead of marketing trends. [Schedule a consultation](/contact) to learn more.

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Ben Pettit

Meet Ben Pettit, the friendly face behind STORY. As Founder and CEO, Ben brings his passion for entrepreneurship, creative strategy, and business development to every project he works on. He's helped hundreds of companies across the US and the world, working with clients as far away as Honduras, Italy, Germany, Poland, England, Ireland, Wales, and Romania. You might recognize Ben from his TV appearances, where he shares his marketing expertise with local audiences. He's also a prolific writer, with his thought leadership pieces read by audiences far and wide. And when he's not working with clients or writing, Ben loves sharing his marketing insights with college and university students as a guest speaker. So if you're looking for a marketing expert who's approachable, knowledgeable, and passionate, Ben Pettit is your guy and STORY your agency!
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