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Google Ads Copy Affects Quality Score

By Ben Pettit / March 31, 2023

Ad copy is a crucial component of any Pay-Per-Click (PPC) campaign, and…

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SEO Builds Authoritative, Valuable Websites

By Ben Pettit / March 29, 2023

First, it’s important to understand that SEO stands for Search Engine Optimization….

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How to Use Negative Keywords to Improve PPC Results

By Ben Pettit / March 27, 2023

One of the little-known facts about PPC ads is that negative keywords…

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