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LinkedIn Connection Requests That Get Replies: The Complete Framework for B2B Success

By Ben Pettit / February 17, 2026

# LinkedIn Connection Requests That Get Replies: The Complete Framework for B2B Success In the world of B2B lead generation, your LinkedIn connection request is often the first—and sometimes the only—impression you will make on a potential prospect. With over 900 million professionals on the platform, standing out in a sea of generic connection requests requires strategy, personalization, and genuine value delivery. This comprehensive guide will transform how you approach LinkedIn outreach, helping you…

LinkedIn Content Pillars for B2B: What to Post

By Ben Pettit / February 17, 2026

LinkedIn Content Pillars for B2B: What to Post Full article content…

The 5 LinkedIn Profile Mistakes Killing Your B2B Lead Generation

By Ben Pettit / February 17, 2026

The 5 LinkedIn Profile Mistakes Killing Your B2B Lead Generation Your LinkedIn profile is your digital storefront. It is the first thing prospects see when they receive your connection request or message. And according to our data, 90% of your prospects will check your profile before responding to you. Yet most B2B professionals treat their LinkedIn profile like a digital resume, listing job titles, responsibilities, and a generic summary. That is a massive missed…