Latest Insights

Who Needs an SSL Certificate? You Do.

By Chelsea Valainis / September 5, 2019

We live in a society that is increasingly reliant on the internet. As more people go online for their various needs, progressively more digital business is being conducted – resulting in the need for your business to be on top of the continually rising wave of internet commerce. How can you ensure that your online business stands out among such a crowded pool of competition? The answers to that are many, but for the…

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Why Your Search Rankings Fall Flat

By Ben Pettit / February 28, 2019

Ever wonder how a website gets ranked on Google?? Or, at least wanted an idea of how to be on the first page of search results?? Check out this excellent chart from Moz. SEO experts guess that there are about 200 different factors that play into search engine rankings. Google does not simply display arbitrary results for searches. Its search algorithm takes all of these ranking signals into account before presenting the results because…

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Stock Photography or Real Photography?

By Ben Pettit / January 3, 2019

Humans are visual beings. Our brains process visual information 60,000 times faster than they can decode text. Since we are limited in the amount of information we can process at once, it is easy to see why visual information takes priority in our brains over textual information, since it is so much more easily processed. Visual content makes up 93% of all human communication. So, what does this have to do with web design?…

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