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One of the little-known facts about PPC ads is that negative keywords can play a crucial role in saving you money and maximizing the ROI of your PPC campaigns. Negative keywords are essentially a set of keywords that you specify to prevent your ads from appearing when those keywords are searched. Negative keywords ensure that your ad is displayed only to a relevant audience, which can increase the likelihood of clicks and conversions. Negative…
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STORY is pleased to announce it has been retained for marketing services…
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If Joanna Gaines makes it, I probably need it. That is at least the lesson that advertisers, marketers, and data miners have learned from my internet shopping habits over the past few years thanks to cookies, and I’m not talking about Chips Ahoy. What I am referring to are the little windows that you have invariably seen pop up on almost every website you have visited in the past 18 months. Many of them…
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