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In Advertising

Programmatic Advertising: Brand Safety and Fraud Prevention

By Caroline Turner / September 5, 2024

In programmatic advertising, protecting your brand from unsafe placements and fraudulent activities…

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7 Programmatic Advertising Trends to Watch in 2024

By Jonathan Tribble / September 3, 2024

In the fast-paced world of digital marketing, keeping up with the latest trends in programmatic advertising is key to staying competitive. As technology advances and consumer habits change, new strategies and tools are on the rise to revolutionize how we do programmatic ads. Let’s explore some of the latest trends in programmatic advertising that you should be aware of. 1. AI and Machine Learning: The Smart Way to Advertise Artificial intelligence (AI) and machine…

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Integrating Programmatic Advertising into Your Marketing Strategy

By Caroline Turner / August 30, 2024

Integrating programmatic advertising with your overall marketing strategy is essential for achieving…

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