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Blog article feature image - What role does automation play in email marketing?

The Power of Email Automation

By Story Marketing / December 4, 2024

Standing out in your audience’s inbox requires more than just compelling content—it…

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Blog featured image - 10 Proven Ways to Improve Email Deliverability in 2024

10 Proven Ways to Improve Email Deliverability in 2024

By Jonathan Tribble / December 2, 2024

Even the most compelling email campaigns are futile if they don’t reach…

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Blog featured image - What are the key metrics to track for email campaigns?

Email Marketing Performance: The Key Metrics That Drive Results

By Story Marketing / November 29, 2024

How do you know if your email campaigns are truly effective? The answer lies in the data. By tracking the right metrics, you can gain invaluable insights into your subscribers’ behavior, refine your strategies, and achieve better results. In this comprehensive guide, we’ll dive into the key metrics you need to monitor to ensure your email campaigns are hitting the mark. Why Tracking Email Metrics Matters Before we delve into specific metrics, it’s essential…

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